Privacy policy

Last Updated: April 2nd, 2025

Bluvia (“we”, “us”, “our”) operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you with a curated shopping experience (the “Services”). This Privacy Policy describes how we collect, use, store, disclose, and protect your personal data when you access or use our Services.

By using our Services, you consent to the collection and processing of your personal data in accordance with this Privacy Policy and the Digital Personal Data Protection Act, 2023 (DPDP Act), India, and other applicable laws.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to personal data.

1. Personal Data We Collect

“Personal data” means any information that can identify or reasonably relate to you.

Depending on how you use our Services, we may collect or process the following categories:

A. Contact Information

Name
Phone number
Email address
Billing and shipping addresses

B. Financial Information

(Processed securely by authorised payment providers)

Payment card details
Transaction details
Payment confirmations

C. Account Information

Username, password
Preferences and settings

D. Transaction & Activity Data

Items viewed, added to cart, purchased, returned, or cancelled
Order history and interactions

E. Communications

Information included in emails, chats, or customer support messages

F. Device & Technical Data

IP address
Browser and device type
Cookies and similar technologies
Usage behaviour and navigation patterns

G. Inferences

Shopping preferences, product interests, browsing patterns

We do not intentionally collect data of minors under the age prescribed by Indian law.

2. How We Collect Personal Data

A. Directly from You

When you:

Create an account
Place an order
Communicate with us
Use our website

B. Automatically

Through cookies, device signals, and browsing activity.

C. From Shopify and Service Providers

When they assist in hosting, analytics, payments, shipping, or advertising.

D. From Third Parties

Partners, affiliates, or marketing platforms (where permitted).

3. How We Use Your Personal Data

A. To Provide and Improve Our Services

Process orders and payments
Fulfil deliveries
Manage your account
Remember your preferences
Enable returns and customer support
Improve website performance and product recommendations

B. Marketing & Advertising

Send promotional emails, SMS, or advertisements
Show personalised ads based on your browsing behaviour
You may opt out anytime.

C. Security & Fraud Prevention

Authenticate accounts
Detect and prevent fraudulent or illegal activity
Secure transactions and systems

D. Communication

Respond to customer inquiries
Provide updates on orders, services, or policies

E. Legal Compliance

Respond to legal requests, investigations, or proceedings
Enforce our terms, protect rights and safety

4. How We Disclose Personal Data

We may share personal data with:

A. Shopify

Our hosting platform and service provider.

B. Service Providers & Vendors

For:

Shipping & logistics
Payment processing
Cloud storage
IT management
Customer support
Analytics and marketing

C. Business & Marketing Partners

To show you personalised ads or offers.

D. Corporate Affiliates

Within our business group.

E. Legal or Regulatory Authorities

If required under law.

F. Business Transfers

In case of merger, acquisition, or restructuring.

We do not sell your personal data.

5. Relationship with Shopify

The Services are hosted by Shopify. Shopify may collect and process your personal data to provide and enhance the Services, including data obtained from interactions across different Shopify-powered stores.

Shopify is responsible for its own processing.
You can review their privacy practices here:
https://privacy.shopify.com

6. Children’s Data

Our Services are not intended for children.
We do not knowingly collect personal data of individuals below the age of 18 (or the age of majority applicable in your jurisdiction).

If you believe a minor has provided us data, please contact us for deletion.

7. Data Storage, Security & Retention

We implement reasonable technical and organisational measures to protect your data. However, no method of transmission or storage is 100% secure.

We retain personal data only as long as necessary for:

Account maintenance
Legal obligations
Order fulfilment and records
Dispute resolution

8. Your Rights (Under Indian DPDP Act, 2023)

Depending on applicable laws, you may have the following rights:

✅ Right to Access

Request details of your personal data held by us.

✅ Right to Correction

Request correction of inaccurate or incomplete data.

✅ Right to Deletion

Request erasure of your personal data, where applicable.

✅ Right to Withdraw Consent

You may withdraw consent for specific data uses.

✅ Right to Grievance Redressal

You may raise complaints with our Grievance Officer.

To exercise your rights, contact us using the details below.

We may verify your identity before processing requests.

We do not discriminate against users for exercising their rights.

9. Cookies & Tracking Technologies

We use cookies and similar tools to:

Enable essential site functions
Analyse usage
Personalise your shopping experience
Show relevant ads

You can modify cookie settings in your browser.

10. International Data Transfers

Your data may be stored or processed outside India, including in countries where Shopify or our service providers operate.

We ensure such transfers comply with applicable Indian data protection requirements.

11. Grievance Officer (As per DPDP Act)

For any privacy-related concerns or rights requests, contact:

Grievance Officer:
Name: Akshant Prakash
Email: helpbluvia@gmail.com
Address: Sector 2, Greater Noida, Uttar Pradesh – 201306, India

We will respond within the timelines required by Indian law.

12. Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements.
Updated versions will be posted here with the revised “Last Updated” date.

13. Contact Us

If you have any questions about our privacy practices or this Policy, please contact our Support or Grievance Officer at:

📧 helpbluvia@gmail.com
📍 Sector 2, Greater Noida, UP – 201306, India